Bésame mucho
Throughout history, art has served as a stage for the expression of the human spirit. Alongside hundreds of incredible women, the artist achieves this immortalization of strength and our own vanity through a universal symbol: a kiss. Through a meticulous process, the participants connect with their inner vanity, visualizing the sin of vanity as a fundamental element for the construction of economic stability. Here, vanity is reframed not as a flaw, but as a vital economic asset—the self-confidence required to say "I am the best" and successfully market one’s talents and services in a competitive world.
The performance begins by exploring vanity through the history of red lipstick; from the toxic makeup used by Queen Elizabeth I to project monarchical strength, to the iconic Dior Rouge 999. In the 20th century, red lips became a tool for visibility, a key factor in generating income and as a very merchandising product. This is exemplified by Estée Lauder’s "Lipstick Effect," which observes that during economic recessions, lipstick sales rise as an affordable luxury, boosting self-esteem among women who can’t afford more expensive accessories for their everyday life.
Be part of this art revolution!
Each kiss is unique, as your tax ID.
Participants are invited to remove their makeup and apply the red lipstick, observing their unique lip prints as a form of individual identity, comparable to a tax ID or a bank code. Each person then leaves one of 666 kisses on a 333cm white silk canvas. This act represents the duality of the human condition: the tension between the "666" (our darker, destructive tendencies) and our capacity to reach for the divine through positive actions and social collaboration. By stamping their lips, participants leave an indelible mark on art history, transforming a personal gesture into a collective statement.
The choice of silk for the canvas is deeply symbolic, grounded in three specific properties: its softness, which ensures a pleasant tactile experience for the lips; its natural antiseptic qualities, essential for a shared work; and its unique interaction with light. Just as silk reflects light differently depending on the viewer's position, money and the economy are perceived through a myriad of individual perspectives. The final artwork becomes a testament to the immense diversity of human reality, showing that our understanding of the world depends entirely on where we stand, an invitation for tolerance, empathy and collective consciousness.
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